As the Marketplace Playing Field is constantly fluctuating and ever changing from a constant static place to conduct transactions to an amalgamation of Digital Disruptors, Competitors, Cheap Alternatives and New Opportunities. I'm finding myself in both a Hard Place and feeling like a new barrier is about to give way - though it's a slow Wednesday and I've been plugging away at new markets, identifying new market needs and being adjacent to my own desires.
So what does all this really mean? It means that I'm doing more, sleeping less and juggling sanity.
Having break throughs as a Media Consultant & Entrepreneur is fucking difficult; but finding them is Amazing.
I've got myself a handful of new mentors, a couple mentees and I'm looking to broaden my Value: Doing all the things I've been doing for ages and getting more comfortable with, except now I'm incorporating talent and constructive criticism into the process.
Getting work that I can usher about and help get other people paid is just one of these benefits; maybe building other small businesses.
This helps you become a Value to others who are then interested in listening to the words popping out of your mouth as opposed to their cell phones because they have: FOMO (fear of missing out)
(ie. I'm only partly listening to what your saying because I've got interest in my other transactions as well, you might be here with me right now, but you don't have my undivided attention and therefore I'm not a sale because I'm only hearing key words and phrases that you'll have to repeat in just a moment).
OR EVEN BETTER: when you're with a client of prospect and they have FOBO (fear of better offers); God forbid they did business with you and made a connection with you versus the other guy who will do it cheaper, and I'll feel better that I didn't spend more money, but in a couple months I'll be regretting it and then in a couple years I'll be stubborn about fixing it even though it's really not helping my ROI....Fuck me....
So here's my delivery:
I do ShopTalk now because:
1. I'm not a fan of Cold Calling; but I do it anyway. Getting told to Piss Off is really just part of the process. Sure, I could use a sales funnel of a variety of methodologies, but they alienate people and based on my market, I'd rather filter out the turds myself. I believe in the Grind, not the sit back and let my automated system handle it for me.
2. Speaking on a variety of Topics helps keep my mind fresh on various subject matter; I don't cater everything toward everybody and I don't keep it Bright, Brief and Gone because people with the attention-span half that of a Goldfish will have no business watching info catered toward Business, Mentors, Speakers, Experience and Open-mindedness. I'm speaking to the people who want to better themselves; that's it.
3. Making it a new Goal to curate information into a palatable short talk for an audience is both refreshing and enlightening; to internalize information and identify fine points, how it's beneficial, and bringing that into new context is not verbal vomit - it's valuable to be able to bring a 2 hour gotoMeeting or presentations fine points, a 3 hour meeting, a 1.5 hour webinar. Always Collecting new information for redistribution is a palatable manner is enjoyable to someone like myself who loves spreading info to new audiences. As well, you become an authority in certain areas of knowledge and practice; and people tend to trust the opinions of someone with Evaluated Experience.
(Yes, I've filtered the Crap and here's your Diamond Ring back; don't let rover swallow it again, huh?)
This was inspired by Adam Michaels (Facebook)
ShopTalk 1:
fastforward - ShopTalk 6:
I leave it to you to fill in the gaps if you're interested.
In the meantime, I also do my best to work across:
Youtube
Thanks for Tuning in for The Early Producer.
Have a Solid day!
-Steve
3Gins Media